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The online logo design phenomenon that is taking over the web

If you haven’t heard of it yet, then it’s about time you find out what online logo design is all about. More and more sites offering online logo design services are popping up on the web. Big names like Wix, Godaddy, Shopify want a piece of the action.

These days online logo makers are becoming very popular. The do-it-yourself trend is in motion, especially when it comes to company branding! But why is DIY logo design so popular? 

In this article, I am going to talk to you about the perks of online logo design and what makes a good logo maker.

But before we get into that, let’s take a quick look back at logo design history. Traditionally, branding was only made possible by either contacting a design agency or freelance designer. Over the past 15 years, the increase in demand and web technology has given new life to logo design. New methods are working their way to the top and are reshaping the way we design logos. Let's take a look at the different methods available to design logos.

Design agencies and freelance designers

As I mentioned above, getting your logo designed by a design agency or freelance designer is the oldest trick in the book. First, you contact a web agency or freelance designer and provide them with a detailed briefing. The agency or freelancer will then send you drafts of your logo, you will then be able to make necessary adjustments and add the finishing details. The process is quite long, but you get a custom logo designed by a professional. This method usually takes around 3-4 weeks and can get quite pricey.

Contest logo platforms

The contest logo concept is an interesting one indeed and is becoming very popular for many reasons. Contest logo platforms have been around for over 15 years and are attracting small and medium companies. The concept is simple: you provide the platform with information about your company and the style of logo you are looking for and the platform takes care of the rest. Using the network of freelance logo designers, it provides you with hundreds of logo drafts to choose from. Once you've chosen a logo, you get to work with the designer on the finish touches. This method usually takes 2-3 weeks and is reasonably affordable. 

Logo makers

Online logo makers have only been around for about 10 years and belong of the DIY movement. If you’re not familiar with the term DIY, it means Do It Yourself. The do it yourself movement is becoming more and more popular with small companies. People are realizing that there is more added value to something that has been created by themselves. Apart from being a great alternative, it is fast, reliable and cheap. Logo makers are designed to enable you to create your own company logo through a set of quick and easy design steps:

1. Entering your details

You will need to provide some details about your company: company name, slogan, and industry. The logo maker will then display a variety of logo templates based on your information.

2. Custom logo design with the online tools

After you’ve chosen your logo template, you will be able to customize it with the online design tools. The online logo design tools allow you to adjust colors, shapes, and fonts with your mouse. There are no limits to what you can do with your logo and most logo makers provide interesting graphical elements to make your logo stand out.

3. Logo preview and download

Once you’ve finished your logo, you will be presented with a mock-up (a preview of your logo on different printed products and merchandise) and you will be able to download your logo in HD format files for a small fee.

Online logo design has many advantages:

You design the logo yourself

When you design a logo with a logo maker, you design the logo yourself. No need for any design skills, the logo maker is here to guide you through every step and take care of you. What does this mean? It means that you are in control every step of the way. You can easily, customize, modify and adjust your logo with the easy-to-use online tools. You stay in control, and you don’t have to contact an intermediate person to handle your design.

Saving time

Using an online logo maker also means that you save a lot of time. You don’t have to wait for your web agency to provide you with your logo. Adjustments are made instantly, and you can download your HD graphic files directly from your account. This means that you spend less time waiting and more time concentrating on the important things like your social media branding, stationery products, etc.

Flexibility

During the logo design process, you will most likely need to make adjustments to your logo for various branding formats. The beauty of online logo makers is that adjustments are free and you can download your file instantly. You can manage your logo from your account in just a few clicks which is very convenient.

Being creative

When you design your logo, it's important that the design really reflects your personality and who you are. Online logo design gives you access to custom design tools and a wide range of graphic elements to work with. Your clients will be impressed that you designing your own logo. 

In conclusion

hiring a web agency or a freelance designer is to be considered. Your logo will be designed by a professional that is supposed to deliver you with something original. If you decide to design your logo on your own, make sure you check out what kind of logos other companies are designing. Remember, inspiring yourself from other logos isn’t bad. But keep in mind that your logo must be unique and original. Now it's time to get started on your logo design!

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